ABOUT US

关于立品

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Leaping Creative is founded by Zen Zheng, it is a multi-disciplinary design team, which gathers outstanding designers from various fields including commercial research, brand visual identity design, communication, retail space experience design, interactive installation and material study.

We focus on retail brand experience design, with the believe that a good design should be both creative and problem solving, aiming to build unique images for each brand.

Leaping Creative立品设计是由设计师郑铮创立的综合设计团队及设计师品牌。团队由来自商业调研分析、品牌视觉传达、空间体验塑造、互动装置及材料研究等各个领域的优秀设计师构成。

我们聚焦零售领域的商业设计相信好的设计应追求实现创意与解决商业问题的有机结合擅长运用跨界的设计思维与跨领域的设计手段为品牌打造独特的整体形象。

Zen Zheng / 郑铮

Founder, Design Director / 创始人、设计总监

Graduated with a degree of BA (Hons) Product Design from Central Saint Martin College of Art and Design, University of the Arts London, Zen Zheng has worked in London in different fields including product design, branding design as well as marketing. His multiple working experience gave him a multi-dimensional perspective on design, and the belief that a good design should be both creative and problem solving.

Zen founded Leaping Creative in 2009, and since then he and his team have focused on retail brand experience design, aiming to build unique images for each brand. In 2017, Zen was awarded ‘40 Under 40 Chinese excellent designer’ and his team was recognized as one of the ‘World’s Top Fun Studios’ by BranD Magazine.  

毕业于英国伦敦艺术大学中央圣马丁学院,获产品设计荣誉学士学位,曾获英国皇家特许设计师协会(CSD)全英大学生设计大赛产品设计类金奖。毕业后曾于伦敦从事产品设计、品牌设计、市场推广等不同职能的工作,多元的工作经历给予郑铮多维的视角,使他相信好的设计应追求实现创意与解决商业问题的有机结合。

回国后于2009年创办LEAPING CREATIVE立品设计,2017年创立全新设计品牌ZING正奕设计。郑铮及其团队以“体验设计”为研究方向,擅长运用跨界的设计思维与跨领域的设计手段,为品牌打造独特的整体形象;商业设计作品曾在中国建筑学会室内设计分会(CIID)中国室内设计大奖赛、香港室内设计协会(HKIDA)亚太室内设计大奖(APIDA)、国际餐厅及酒吧设计大奖(RBDA)、香港《透视》杂志a&d Trophy Awards等多项国内外知名大奖中获得提名及奖项;2017年获评“40under40中国设计杰出青年”,团队曾入选《BranD》杂志“全球最fun的14个设计师工作室“。