广州银行移动联名信用卡

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针对移动联名卡年轻一代的消费人群,结合其“积分换流量、手机上网更自由”的功能点,我们找到了与同龄人之间最好的沟通语言——图像化的信号、数据与波段,像素与符号,以及弹幕与Hashtag。设计的灵感就来源于这些数字时代触手可及的元素,配合镭射光线与幻影的酷炫视觉效果,最终呈现出两款各具风格的卡片。

工艺方面选用了拉丝foil的做法,令卡片在不同光线与角度下折射出丰富、多变的色彩细节效果,充分体现科技感。

在卡板的使用情景展示中,我们特别选用了印有“Now,”字样的报纸及印刷海报叠底,与两侧的移动设备形成视觉与概念上的双关碰撞;并以此分享我们对传统与现代、虚拟与现实的思考,希望能与同样生长在这个时代、亲身经历传播革命的80后、90后们产生共鸣。

The co-branded credit cards by Guangzhou Bank and China Mobile are targeting the young generation with its privilege of mobile network. The idea comes from visualized signal, pixels, icons, emoji as well as hashtags, such popular elements of the digital age that are known to be the best languages to communicate with our peers.

In the scenario presentation of the cards, we specially design an overlay composition, putting newspapers and posters which highlight the word “Now” at the bottom. Therefore, a visual and conceptual collision is established against the mobile devices on both side. We want to share our critical thinking about tradition vs modern and on virtuality vs reality, hoping to touch the Post-80s and Post-90s generations as they are born and raised in the new era of communication revolution.

项目团队 \

视觉设计   陈策御、梁嘉雯