HP店面形象与橱窗设计:繁复都市的缩影

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项目类型 \ 店面形象与橱窗设计

项目地址 \ 成都市武侯区天乐街

完成时间 \ 2016年9月

如今快时尚备受追捧,逐渐成为主流商业模式之一,“快时尚”新品牌和向“快时尚”模式转型的品牌层出不穷。但快时尚究竟意味着什么?

在我们看来,其产品选择丰富、上新迅速的运营模式,都是典型都市生活方式的产物。与之相对应的,快时尚品牌的店面形象则应该更加多元、混搭、充满变化,结合展现都市生活场景的陈列方式,提供贴合快时尚属性的购物体验。

店铺临街,靠近高尚住宅区,环境闹中取静。在外立面上,我们利用折叠排列的金属面反射周围环境,在不同时段呈现出不同的视觉效果,使其观感充满变化却又与外部环境合理共存。

折叠面上分布着不同的穿孔效果,内有藏灯,天色渐暗后温暖的灯光从底部透出,为白天略显冰冷的外立面带来不一样的色彩。

The store is located within an uptown residential community, where ease can be found in a hustling urban life. The façade is clad in a series of folded metal panels that textured with various perforations. It presents a diffuse reflection of the surrounding condition, which presents changing impressions vary from dawn to dark. Contrasting with the cool silver color in day times, the hidden light strip at the bottom brings a warm feeling at nights.

进入室内,粗粝的水泥地面与带有时间质感的斑驳墙面呼应,银色金属网、暗沉金属与鲜艳大理石纹理的展台交错,丰富的材质在空间中碰撞,我们希望以此引发顾客对日常都市生活体验的集中感受:快节奏、光鲜与粗粝共存、看似孤立的个体却有着微妙的联系。

The core concept of the interior design is an assemblage of individual living experience in modern city -fast paced, full of fusions of new and old, isolated yet interconnected with each other.

Terrazzo floor and distressed wall are applied as well as perforated metal plate and polished marble texture in bright color. The diverse application of materials creates a dynamic space with powerful contrasts.

在运动服饰区及收银区,我们使用了黑灰色的铁板墙面及带有钢板压纹的水泥地砖,强化都市特有的工业氛围。

In the sportswear area and the cashier, we use steel plate and concrete tiles embossed with metal texture to indicate the industrial nature of city.

店面中央的橙色半透明小屋子用于陈列特殊系列款式的服饰。

The center of the store features an eye-catching translucent cube in orange color, which is the stage set for special collections.

同样以“都市”为设计概念的橱窗沿用冲孔板材质,加入五光十色的半透明质感,水幕形态的背景象征时代的洪流。

A window showcase is designed to enhance the dazzling visual experience after the concept of urban life, as an important attraction for the costumers.

项目团队 \

设计总监   郑铮  Zen Zheng

项目经理   陈常  CC

空间设计   冯婷妹、林婕

橱窗设计   吴泳蒽、曾敏冬

特别鸣谢 \

项目摄影   黄早慧