立品缤纷利是封

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“发财立品”源于广东俚语,寓意财德兼具的美好祝福。一系列六款利是封,分别运用水波、新竹、烟花及风、燕、鱼等传统新春元素。设计概念来源于六个新年祝愿:风生水起、步步高升、鹏程万里、春风得意、花开富贵、年年有余。利是封选用立品品牌色荧光红、不同层次的蓝色及烫金的大胆撞色组合。

The bold design of the set of red-pockets has its idea drawn from “发财立品”, a popular Cantonese saying during Chinese New Year that indicates the good wishes for both prosperity and integrity. We introduce the traditional elements of Waves, Bamboos, Fireworks, Wind, Swallows and Fishes, while adapting fluorescent magenta color together with gilding, with the intention of presenting a distinctive image of traditional red-pockets.

项目团队 \

视觉设计   叶炳俊、黎清华、梁嘉雯